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Goodwood Revival: How to Dress 1940s

 

ARE YOU REVIVAL-READY?

 

This September, the annual Goodwood Revival meeting takes place from the 12th to 14th of September, and is a firm favourite for all vintage enthusiasts.

 

Still need inspiration for your revival outfit? Here’s your guide on how to look both period-authentic and Revival Ready, of course, with a little help from The Seamstress of Bloomsbury  ✨

 

 

CASUAL 1940S

The more casual styles of the 1940s include the classic shirtwaist dress and relaxed-fitting trousers with blouse/shirt. These styles are relaxed and comfortable, making them an easy yet utterly fabulous option. 

A vintage-style siren-suit, such as our Lauren Siren Suit, can be both elegant and weather-smart, perfect for the unpredictable British weather.

Featured above: 

 

TIPS 
  • Matching accessories bring an outfit to life! Audrey styles her dresses with matching or complementary accessories to give extra vintage flair.

 

SWING DANCING

Get your dancing shoes ready! Revival hosts dancing sessions throughout the weekend so you can dance to your heart's content. Full-circle skirts are perfect for those wanting a dramatic look, with petticoats to add extra volume if needed.

Featured above: 

 

TIPS 
  • T-bar and strapped shoes will be an ideal choice to keep your feet secure and comfortable whilst dancing
  • Matching stockings underneath a skirt complete the vintage look

HOLLYWOOD GLAMOUR

Seeking a more glamorous look? The classic Hollywood style might just be the answer! While not too extravagant due to fashion rationing, these designs radiated Hollywood sophistication. Hollywood actresses rocked figure-hugging dresses and chic two-piece outfits both on and off-screen

Featured above: 

LAND ARMY

Another iconic style from the 1940s. The WLA were a band of women who helped sustain and boost Britain's food production during the Second World War, and at its peak in 1944, more than 80,000 women kept Britain fed. WLA outfits were practical, consisting usually of a green jumper, shirt, breeches or overalls, and some work-appropriate shoes. Just because this job was manual didn’t stop the ladies from sprucing up their outfits with styled hair with headscarves, and the iconic victory red lipstick.

Featured above: 

 

TIPS 
  • Match with a headscarf or wired hairband
  • Siren suits also are perfect for a more 'utility' look

 

 

THE CLASSIC UNIFORM

Homefront women's uniforms were stylish for the time as they were an incentive for encouraging women to sign up for auxiliary positions - some divisions were more popular than others purely based on the appearance of the uniforms. 

Original 1940s uniforms are, of course, the best for looking as authentic as possible. However, reproduction brands may be more cost effective whilst remaining authentic.  

 

HAIR AND MAKE-UP

From victory curls to snoods, there's a 19040s hairstyle for everyone. These styles can be tricky if you've not done them before, so it's important to go with a style that you're most comfortable with - we recommend looking at YouTube for step-by-step hair tutorials.

TIPS 
  • Watch step-by-step tutorials on Instagram and YouTube to follow along
  • An appointment at Goodwood Revivals Betty's Salon can give you a truly authentic hairdo. These appointments are high-in demand, so make sure to book these in advance 
  • Bold red lips and defined eyeliner are a staple look of the era 💄

 

 

MORE TIPS FOR A FABULOUS REVIVAL

 

  • Mend or repurpose: Make Do and Mend is a wartime ethos that’s having a Revival resurgence! Goodwood’s ‘Revive and Thrive’ is a must-visit for those who love original vintage garments, with experts to give tips on how to restore and repair your beloved pieces.

 

  • Comfort is key: you’ll walk, dance, and explore all day - choose comfy shoes and breathable fabrics

  • Go all in with accessories: small details really make the difference at Revival. Brooches, gloves, hats, and hair accessories make the look

 

Goodwood Revival is more than a race—it’s a time machine. With a full-circle dress, purposeful shoes, fluttering scarves, and meticulous hair, you’ll be photo-ready and possibly in the Best Dressed competition. 🌟

Gather your wartime glamour and make September at Goodwood a memory in true 1940s style! 🎩

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