The pin-up models of the 1940s/50s are iconic symbols of the time, with scantily clad ladies being painted on military vehicles, appearing in war propaganda, and being popular in general in America especially throughout the war and post-war period. Pin-ups were nothing new though, and the idea of ‘pinning up’ art and photos has been around since at least the 1800s, if not earlier!

The end of the war also brought about new revolutions, and the fashion industry was about to experience a wave of modernity thanks to one French man.

During the Second World War, almost all everyday provisions from food to clothing were rationed and in short supply around Britain. But that didn't stop women around the country from looking as lovely as possible!

Whether attending tea parties, enjoying a spot of afternoon tea, or just casual daywear, the humble tea dress has been an essential addition to our wardrobes for over a century! 

But where did the tea dress originate from, and how has it remained a fashion favourite for over 100 years?

The 1940s would see rationing for food and clothing and would revolutionise the fashion industry for generations to come. But what was fashion rationing, and how did it affect the fashion world in the UK?